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New Arrivals

Insha Anklets Insha Anklets
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Insha Anklets
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    Aria Stone Earrings - Emerald Aria Stone Earrings - Emerald
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    Aria Stone Earrings - Emerald
    Regular price $24.99
      Zimal Statement Earrings - Blue Zimal Statement Earrings - Blue
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      Dilkash Necklace Set Dilkash Necklace Set
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      Dilkash Necklace Set
      Regular price $59.99
        Eisha Set Eisha Set
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        Eisha Set
        Regular price $84.99
          Rano Choker Set Rano Choker Set
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          Rano Choker Set
          Regular price $69.99
            Rema Necklace Set - Pink Rema Necklace Set - Pink
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            Rema Necklace Set - Pink
            Regular price $64.99
              Mumtaz Necklace Set - Dark Blue Mumtaz Necklace Set - Dark Blue
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              Mumtaz Necklace Set - Dark Blue
              Regular price $64.99

                Our Story

                D A S T A A N (Persian: داستان dâstân, meaning "story" or "tale")

                Dastaan the Label (Dastaan) was established in 2021 with the vision of promoting a culture of unity and understanding between India and Pakistan through the medium of jewellery.

                As a South-Asian herself, Mahnum, the founder of Dastaan, has always been fascinated by the rich cultural heritage and artistic traditions of the sub-continent and is committed to sharing this with the world through her carefully curated collection that celebrates the beauty and diversity of South Asian jewellery. Our pieces are sourced from India and Pakistan, supporting local artisans and fostering cross-cultural collaboration.

                DASTAAN BRIDALS

                Elevating Tradition: Timeless Elegance for the Modern Bride

                Exude elegance on your special day.
                Our bridal collection is a celebration of traditional elegance and contemporary glamour. We have handpicked an exquisite range of kundan, polki, and American diamond pieces that are sure to take your breath away.
                SHOP THE COLLECTION

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                Shop Sale

                Mahnoor Drop Earrings - Dastaan the Label Mahnoor Drop Earrings - Dastaan the Label
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                Mahnoor Drop Earrings
                Regular price $24.99 $29.99 Sale price
                • Mahnoor Drop Earrings - Dastaan the Label
                • Mahnoor Drop Earrings - Dastaan the Label
                • Mahnoor Drop Earrings - Dastaan the Label